Clarks and SPS Commerce Analytics: People make the difference
Clarks’ story begins almost 200 years ago, in 1825, Cyrus and James Clark made a slipper from sheepskin off-cuts. Not exactly the types of products that retailers are typically selling to consumers these days, giving an idea to just how deep this company’s history goes.
While SPS Commerce wasn’t founded until the 1980s, both Clarks and SPS have evolved together over the last decade as a result of the companies’ collaboration. The successful partnership between Clarks and SPS is not just a result of the insights provided by SPS Commerce Analytics, but also in large part due to the people that the footwear leader has encountered when working with SPS.
“SPS really understands our business,” said Christopher Marcal, director of customer planning at Clarks. “A lot of people that are working for SPS have been in my shoes working for brands and working for retailers and understand what those really impactful insights are going to be.”
“It really shows when you are working with a company that understands your business,” said Marcal.
To learn more about SPS Commerce Analytics Expanded Insights, view the information page for SPS Analytics.
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