Motivation dictates your automation

by | Jun 11, 2019

By Michelle Davidson, Wholesale Distribution Industry Principal, Oracle NetSuite

Considering when to automate drop-ship operations comes down to one question: What is your motivation? For many entrepreneurs, their motivation is to grow a company to a predetermined size and sell, whereas others want to see how far their leadership can take the company. Both models are prevalent in today’s economy and can be highly successful, given the right people and product.

[Article excerpt: read the full article in the recent SPS research report.]

Regardless of your path, the right start is critical.

It’s important for companies to start well (or transition early in their growth), embracing the techology and partners that have successfully led others across these same stages. This is especially true as a new drop-ship supplier where every customer counts. A missed order is more than a mistake, it can create disloyalty and harm your relationship with your retail customer.

Best practices, like those built into NetSuite’s SuiteSuccess, shepherd businesses through their growth phases and provide the right tools and guidance just when they need it. For example, drop-ship suppliers need to first address about how to receive their orders (likely via EDI), then they usually need to define how to prioritize orders (e.g., Amazon Fulfillment vs other e-comm retailers), and later they may want to expand globally and need to manage different currencies. While the exact path is often unknown, but the ability to pivot quickly and take advantage of opportunities.

Read Michelle’s full article on how to approach order automation in the complimentary research report, The Direct-to-Consumer Journey from the First Order Through Automation.

system automation with Oracle NetSuite and EDIAbout Oracle NetSuite
For more than 20 years, Oracle NetSuite has helped organizations grow, scale and adapt to change. NetSuite provides a suite of cloud-based applications, which includes financials / Enterprise Resource Planning (ERP), HR, professional services automation and omnichannel commerce, used by more than 16,000 customers in 203 countries and dependent territories. For more information, please visit

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SPS Commerce Blog Team