Callaway found the technology and expertise in SPS to help connect to trading partners in days

TopGolf Callaway Brands Corp.’s EDI map building and updates were taking too long

Callaway is synonymous with high-performance golf equipment worldwide. In recent years, the company has accelerated its growth through several initiatives, including bringing several components of its apparel product line in-house. Callaway sought a new partner who would collaborate with them to support the increasing global demand for their products.

In need of a partner with expertise in integrated fulfillment as well as existing connections to its retail customers, Callaway wanted to eliminate the time-consuming task of building and maintaining EDI maps to support trading partners’ requirements. An integrated order fulfillment solution complete with existing maps would dramatically reduce the time to connect with new retailers and enable Callaway’s staff to focus on other priorities.

SPS full-service EDI focused on helping TopGolf Callaway Brands Corp. achieve its business goals

SPS Commerce offered prebuilt connections to over 1,800 retailers, including most of Callaway’s retail customers, and a large and knowledgeable staff to implement and support the solution. Callaway chose an on-demand integrated fulfillment solution for SAP from SPS Commerce and implementation began immediately.

“SPS Commerce’s existing mappings to our retail customers and other trading partners helped us easily bring on new trading partners and accommodate their EDI changes,” said Zohreh Alaghemand, senior director of Global ERP Solutions at TopGolf Callaway Brands Corp. “SPS Commerce’s team of experts collaborates with us and is focused on helping Callaway achieve its business goals. SPS Commerce is a true partner and has a refreshing and solution-solving attitude not usually found in today’s IT marketplace.”

SPS Commerce has provided the technology and expertise to help Callaway streamline its supply chain and connect to its trading partners in days, not months. Today, Callaway uses SPS Commerce to connect with more than 50 leading traditional and eCommerce retail customers including Amazon, Canadian Tire, Costco, Dicks Sporting Goods, Golf Galaxy and Target.

TopGolf Callaway Brands Corp. EDI collaboration with SPS impact on tough business problems

“Our decision to partner with SPS Commerce has resulted in the elimination of our EDI backlog, reduced IT costs and increased efficiencies in serving our retail customers,” said Chris Rousseau, SVP of Information Technology at TopGolf Callaway Brands Corp. “In addition, our internal customers have been delighted with the timeliness of SPS Commerce’s ability to respond to new customer trading requirements.”

Like most vendors, Callaway wanted to avoid chargebacks from retailers by improving its operations and the timeliness of its communications. SPS Commerce worked with Callaway to automate their order and fulfillment cycle with this goal in mind.

SPS Commerce manages the day-to-day communications with Callaway’s trading partners to address new requirements, manage any issues that arise and more. Callaway has reduced supply chain costs, streamlined order and fulfillment cycles and improved customer responsiveness with the help of the products and supply chain professionals at SPS Commerce.