A flavorful journey toward growing recognition and success

The challenge

Founded in 2014, this seasoning company began in a butcher shop in Montgomery, Alabama. After the shop closed its doors, demand for its unique seasonings and marinades remained high. The company adopted a grassroots approach, selling directly to independent retailers.

As the brand grew, it faced challenges in distribution and retail partnerships. With many grocers operating under franchise models, the company strategically partnered with brokers, distributors and major wholesalers to reach more stores. This approach presented margin challenges and required careful monitoring of product performance and order timing to avoid missed sales.

Despite the complexities of entering big-box retail, the company successfully secured partnerships with well-known retailers and distributors, solidifying its market presence.

The solution

The company partnered with SPS Commerce in response to customer demand for EDI, but this collaboration evolved into a comprehensive partnership that extended beyond just EDI compliance.

With SPS Fulfillment, the company streamlined order management, including email and phone orders. By consolidating all orders into a single system, they have significantly reduced errors and enhanced daily operations. This increased efficiency allows the team to focus on other critical aspects of the business.

Using SPS Analytics, the company gains valuable insights into product performance, enabling better inventory planning and forecasting. This data not only informs strategic decisions but also enables compelling pitches for retailers, demonstrating the value of their products to consumers.

“While trying to land a partnership with a big-box retailer two years into a three-plus-year process, we used Analytics to develop a compelling presentation. Knowing how our products are performing and presenting well-organized data were instrumental in our sales process. Analytics also helps us prevent out-of-stocks and work closely with distributors on when to place orders.”

Company Owner

The company has also expanded its market presence through an eCommerce website powered by Shopify. Looking ahead, there are promising opportunities for further automation within their business systems and enhanced eCommerce support.

The results

This company’s journey highlights how an entrepreneur’s passion for quality seasonings transformed into a thriving regional brand with national aspirations. Using SPS Fulfillment, their team effortlessly handles orders across channels while meeting all customer requirements. Fulfillment streamlines the order cycle by automatically sourcing and enhancing data and makes invoicing a breeze, with the purchase order number serving as the invoice number.

Through the SPS partnership, the seasoning supplier overcome many challenges. The full-service SPS team enables them to concentrate on growing their business, leaving the complexities of EDI in expert hands.

“I’ll stick with SPS forever. Your platform has everything I need, so I don’t need to go anywhere else.”

Company Owner