![2016 Retailer Insights](https://www.spscommerce.com/wp-content/uploads/2016/01/RSR-2016-medium.png)
Consumer Expectations Transform Digital Retail
Retailers, distributors, suppliers and logistics firms have weighed in. The results have been tallied, the analysis is complete.
Our fourth annual benchmark survey with Retail Systems Research (RSR) reveals a major strategic industry shift — one defined by retailers prioritizing online engagement over driving store traffic.
With retailers focused on online engagement first and driving store traffic second, 2016 will be a year of transformation. This report is full of actionable insights for helping you better understand and adapt to the rapidly evolving digital retail landscape. Here are some other key takeaways from the report: