The Humble Co. meets retailer EDI requirements to stay focused

by | Sep 3, 2019

Helping suppliers who help the planet

Founded in Sweden, The Humble Co. is creating a revolution in personal care through its innovative health and wellness products that are eco-friendly, stylish and socially responsible.

The supplier began with bamboo toothbrushes and quickly grew to offer the broadest eco-friendly oral care product portfolio, including chewing gum, dental floss, toothpaste, and cotton swabs.

 “Selling products through large U.S. retailers means adapting to their requirements and being flexible,” said Jimmie Berggren, CEO of The Humble Co. (U.S.). “The consumer has many options.

To stand out, we partnered with retailers to create unique packaging, add colors and ship smaller case packs as well as develop options for luxury and lower-cost markets. And, every retailer required EDI, which wasn’t a skillset of ours.”

A need for a full-service EDI solution that met retailers EDI requirements

With a small team of ten individuals on staff, the company didn’t want to hire a resource to do EDI or train one of their staff to become an expert. Instead, Jimmie looked for a partner that would manage the complexities and daily operations on their behalf.

With EDI operations managed by SPS Commerce, The Humble Co.’s team has also added a third-party logistics provider (3PL) to manage the company’s warehousing and shipping needs.

With a growing number of retailers already selling their products, and more coming on board in 2019, the company is developing a scalable infrastructure to support them and their customers today and tomorrow.

Read the case study . 

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Michele Kamenar

Brand Communications Content Strategist at SPS Commerce
Michele Kamenar is a brand communications strategist for the SPS Commerce marketing team. She is responsible for building and maintaining relationships that promote the SPS brand through messaging, creative storytelling and thought leadership content that highlights e-commerce strategies and topics related to retail supply chain optimization.
Michele Kamenar


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